| PIMS : a reexamination
|
1984 |
Anderson, Carl R. |
| Planning for profit
|
1984 |
Gale, Bradley T. |
| Strategies for low market share businesses
|
1984 |
Hamermesh, R. G. |
| A strategic framework for marketing control
|
1984 |
Hulbert, James M. |
| Competitor analysis : the missing link in strategy
|
1984 |
Rothschild, William E. |
| A fundamental approach to strategy development
|
1984 |
Hedley, Barry |
| The reality gap in strategic planning
|
1984 |
Paul, Ronald N. |
| Marketing cost analysis : a modularized contribution approach
|
1984 |
Dunne, Patrick M. |
| The directional policy matrix : tool for strategic planning
|
1984 |
Robinson, S. J. Q. |
| Strategic marketing : betas, boxes or basics
|
1984 |
Wensley, Robin |
| How competitive forces shape strategy
|
1984 |
Porter, Michael E. |
| Strategy and the "business portfolio"
|
1984 |
Hedley, Barry |
| The anatomy of strategic thinking
|
1984 |
Morrison, J. Roger |
| Harvesting strategies for weak products
|
1984 |
Kotler, Philip |
| Customer-oriented approaches to identifying product-markets
|
1984 |
Day, George S. |
| Diagnosing the product portfolio
|
1984 |
Day, George S. |
| Limits of the learning curve
|
1984 |
Abernathy, William J. |
| Strategic market analysis definition : an integrated approach
|
1984 |
Day, George S. |
| Strategy formulation in compley organizations
|
1984 |
Vancil, Richard F. |
| An application of the capital asset pricing model to divisional required returns
|
1984 |
Horne, James C. van |
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