Use of linear programming to optimize media schedules in advertising

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing models
1. Verfasser:	Wilson, Clark L. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1964
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Titel	Jahr	Verfasser
Postdecision exposure to relevant information	1968	Ehrlich, Danuta
The two-step flow of communication : an up-to-date report of an hypothesis	1964	Katz, Elihu
A heuristic program for locating warehouses	1964	Kuehn, Alfred A.
Dissonance or defensiveness?	1964	Deutsch, Morton
Group influences in marketing	1964	Bourne, Francis S.
Bayesian statistics in marketing	1964	Roberts, Harry Vivian
Bayesian statistics and product decisions	1964	Green, Paul E.
The effect of promotional effort on sales	1964	Magee, John F.
The logistics of distribution	1964	Magee, John F.
The socio-economic status of cities and suburbs	1964	Schnore, Leo F.
Use of linear programming to optimize media schedules in advertising	1964	Wilson, Clark L.
Class and conservatism in the adoption of innovations	1964	Graham, Saxon
Bayesian decision theory in advertising	1964	Green, Paul E.
Advertising : a problem in industrial dynamics	1964	Forrester, Jay Wright
Simulating market processes	1964	Balderston, Frederick E.
Heuristic programming : a useful technique for marketing	1964	Kuehn, Alfred A.
How advertising performance depends on other marketing factors	1964	Kuehn, Alfred A.
Personality and product use	1964	Tucker, William Thomas
Induced moods and attitudes toward products	1964	Axelrod, Joel N.
Decision theory and marketing management	1964	Buzzell, Robert Dow