Planning product line strategy a matrix approach

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Readings in basic marketing
1. Verfasser:	Wind, Yoram (VerfasserIn)
Weitere Verfasser:	Claycamp, Henry J. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1978
Schlagworte:
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Measures of brand attitude can be used to predict buying behavior	1978	Pavasars, John
Market segmentation as a competitive strategy	1978	Foote, Nelson N.
How many service stations are too many?	1978	Lundy, Richard D.
The high cost of government regulation	1978	Weidenbaum, Murray L.
Would you want your son to marry a merketing lady?	1978	Farmer, Richard N.
Broadening the concept of marketing	1978	Kotler, Philip
Planning product line strategy : a matrix approach	1978	Wind, Yoram
Psychology in industrial marketing	1978	Dichter, Ernest R.
A conceptual framework for multinational marketing	1978	Keegan, Warren J.
Retail strategy and the classification of consumer goods	1978	Bucklin, Louis P.
The changing role of the product manager in consumer goods companies	1978	Buell, Victor P.
Still no consumer clout in U.S.S.R.	1978	Caputo, Philip
Benefit segmentation : a decision-oriented research tool	1978	Haley, Russell I.
Psychographics : a critical review	1978	Wells, Willliam D.
Does advertising lower consumer prices?	1978	Steiner, Robert L.
New products : how they differ, why they fail, how to help them do better	1978	Lemont, Fred L.
Industrial advertising effects and budgeting practices	1978	Lilien, Gary L.
Competition for differential advantage	1978	Alderson, Wroe
The retail life cycle	1978	Davidson, William R.
Marketing myopia	1978	Levitt, Theodore