Segmentation based on media consumption a better way to plan integrated marketing communications media

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Bibliographische Detailangaben
Veröffentlicht in:The journal of applied business research
1. Verfasser: Schimmel, Kurt (VerfasserIn)
Weitere Verfasser: Nicholls, Jeananne (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2005
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