Customer intelligence from data to dialogue

The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real --...

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Bibliographische Detailangaben
1. Verfasser:	Kelly, Sean (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hoboken, NJ u.a. Wiley c2006
Schlagworte:	Konsumentenverhalten > Verbraucher > Beziehungsmarketing > Marktforschung > Consumers' preferences > Consumers > Research
Online Zugang:	Inhaltsverzeichnis Cover Publisher description Contributor biographical information
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Beschreibung
Zusammenfassung:	The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XXVI, 251 S. 24 cm
ISBN:	0470018585 0-470-01858-5 9780470018583 978-0-470-01858-3