Congruence of brand image and corporate image an international business perspective

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Veröffentlicht in:Journal of transnational management development
Weitere Verfasser: Ghosh, B. C. (BerichterstatterIn), Ahmed, Zafar U. (BerichterstatterIn), Annavarjula, Madan Gopal (BerichterstatterIn), Lie, Chan Min (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2004
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