| Measures of brand attitude can be used to predict buying behavior
|
1978 |
Pavasars, John |
| Market segmentation as a competitive strategy
|
1978 |
Foote, Nelson N. |
| How many service stations are too many?
|
1978 |
Lundy, Richard D. |
| The high cost of government regulation
|
1978 |
Weidenbaum, Murray L. |
| Would you want your son to marry a merketing lady?
|
1978 |
Farmer, Richard N. |
| Broadening the concept of marketing
|
1978 |
Kotler, Philip |
| Planning product line strategy : a matrix approach
|
1978 |
Wind, Yoram |
| Psychology in industrial marketing
|
1978 |
Dichter, Ernest R. |
| A conceptual framework for multinational marketing
|
1978 |
Keegan, Warren J. |
| Exploit the product life cycle
|
1978 |
Levitt, Theodore |
| Market segmentation : a strategic management tool
|
1978 |
Johnson, Richard M. |
| Physical distribution : managing the firm's service level
|
1978 |
Lewis, Richard J. |
| Conducting and using a marketing audit
|
1978 |
Grashof, John F. |
| Let's get back to the competitive market system
|
1978 |
Grayson jr., C. Jackson |
| What consumerism means for marketers
|
1978 |
Kotler, Philip |
| Retail strategy and the classification of consumer goods
|
1978 |
Bucklin, Louis P. |
| The changing role of the product manager in consumer goods companies
|
1978 |
Buell, Victor P. |
| Still no consumer clout in U.S.S.R.
|
1978 |
Caputo, Philip |
| Benefit segmentation : a decision-oriented research tool
|
1978 |
Haley, Russell I. |
| Psychographics : a critical review
|
1978 |
Wells, Willliam D. |
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