A look at the American consumer
|
1966 |
Mueller, Eva |
The perception of value in products
|
1966 |
White, Irving S. |
Consumer behavior : where do we stand? ; a marketing management appraisal
|
1966 |
Casey, Richard F. |
Market segmentation and food consumption
|
1966 |
Beldo, Leslie A. |
Buying decisions within the family and the consumer-brand relationship
|
1966 |
Coulson, John S. |
Limitations of current approaches to understanding brand buying behavior
|
1966 |
Ruch, Dudley M. |
The influence of in-store advertising
|
1966 |
McKenna, Mary L. |
Consumer behavior : where do we stand? ; a psychologist's appraisal
|
1966 |
Steiner, Gary A. |
The quantitativen approach
|
1966 |
Ramond, Charles K. |
The time dimension and consumer behavior
|
1966 |
Foote, Nelson N. |
Social class and consumer behavior
|
1966 |
Levy, Sidney J. |
Testing the effectiveness of advertisements
|
1966 |
McNiven, Malcolm A. |
Children as consumers
|
1966 |
Wells, William D. |
Nagro consumer behavior
|
1966 |
Bauer, Raymond Augustine |
The influence of believability and amount of advertising
|
1966 |
Coulson, John S. |
Consumer use of information
|
1966 |
Green, Paul E. |
Mathematical models consumer behavior
|
1966 |
Kuehn, Alfred A. |
Personality, perception of source, and persuasibility
|
1966 |
Bauer, Raymond Augustine |
A study of how new families learn about the market
|
1966 |
Halbert, Michael H. |
General personality tests and consumer behavior
|
1966 |
Wells, Willliam D. |