| Summary of the effects of advertising on primary and selective demand
|
1965 |
Borden, Neil Hopper |
| A pioneering experiment in assessing advertising effectiveness
|
1965 |
Coffin, Thomas E. |
| Clues for advertising strategists 2.
|
1965 |
Cox, Donald F. |
| Clues for advertising strategists 1.
|
1965 |
Cox, Donald F. |
| How advertising performance depends on other marketing factors
|
1965 |
Kuehn, Alfred A. |
| Copy testing : what course is it taking?
|
1965 |
Maloney, John C. |
| Computer simulation of consumer behavior
|
1965 |
Wells, Willliam D. |
| The relation between advertising pressure and consumer sales
|
1965 |
Williams, Robert J. |
| The marketing strategy of planned visual communications
|
1965 |
Stahl, Gerald |
| A marketing approach to media selection
|
1965 |
Garfinkle, Norton |
| Bayesian classification procedures in analyzing customer characteristics
|
1965 |
Green, Paul E. |
| How communication works
|
1965 |
Schramm, Wilbur |
| Practical media decisions and the computer
|
1965 |
Moran, William T. |
| The illusion of communication
|
1965 |
Martineau, Pierre |
| The dilemma of creative advertising
|
1965 |
Politz, Alfred |
| Symbolism and life style
|
1965 |
Levy, Sidney J. |
| An application of learning theory to TV copy testing
|
1965 |
Krugman, Herbert E. |
| Factual recall as a measure of advertising effectiveness
|
1965 |
Haskins, Jack B. |
| The world customer
|
1965 |
Dichter, Ernest |
| The social itinerary of technical change : two studies on the diffusion of innovation
|
1965 |
Katz, Elihu |
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