Research on international service marketing: enrichment and challenges

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Research on international service marketing
1. Verfasser:	Pauwels, Pieter (VerfasserIn)
Weitere Verfasser:	Ruyter, Ko de (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2005
Schlagworte:	Aufsatz in Zeitschrift
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Titel	Jahr	Verfasser
A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach	2005	Odekerken-Schröder, Gaby
Entry mode choice in service firms: a review of contemporary research	2005	Kennedy, Aileen
The role of socially desirable responding in international services research	2005	Birgelen, Marcel van
Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits for gaining loyal customers	2005
The internationalization process of service providers: a literature review	2005	Lommelen, Tinne
Marketing industrial project-related services internationally: a multi-lingual literature review	2005	Skaates, Maria Anne
International consulting providers and multilateral institutions: networks and internationalization	2005	Welch, Catherine
Research on international service marketing: enrichment and challenges	2005	Pauwels, Pieter