Reconciling conflicting results derived from experimental and survey studies of attitude change

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Bibliographische Detailangaben
Veröffentlicht in:	Advertising management
1. Verfasser:	Hovland, Carl Iver (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1965
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Titel	Jahr	Verfasser
Summary of the effects of advertising on primary and selective demand	1965	Borden, Neil Hopper
A pioneering experiment in assessing advertising effectiveness	1965	Coffin, Thomas E.
Clues for advertising strategists 2.	1965	Cox, Donald F.
Clues for advertising strategists 1.	1965	Cox, Donald F.
How advertising performance depends on other marketing factors	1965	Kuehn, Alfred A.
Copy testing : what course is it taking?	1965	Maloney, John C.
Computer simulation of consumer behavior	1965	Wells, Willliam D.
The relation between advertising pressure and consumer sales	1965	Williams, Robert J.
The marketing strategy of planned visual communications	1965	Stahl, Gerald
A marketing approach to media selection	1965	Garfinkle, Norton
Bayesian classification procedures in analyzing customer characteristics	1965	Green, Paul E.
How communication works	1965	Schramm, Wilbur
Practical media decisions and the computer	1965	Moran, William T.
The illusion of communication	1965	Martineau, Pierre
The dilemma of creative advertising	1965	Politz, Alfred
Symbolism and life style	1965	Levy, Sidney J.
An application of learning theory to TV copy testing	1965	Krugman, Herbert E.
Factual recall as a measure of advertising effectiveness	1965	Haskins, Jack B.
The world customer	1965	Dichter, Ernest
The social itinerary of technical change : two studies on the diffusion of innovation	1965	Katz, Elihu