| Summary of the effects of advertising on primary and selective demand
|
1965 |
Borden, Neil Hopper |
| A pioneering experiment in assessing advertising effectiveness
|
1965 |
Coffin, Thomas E. |
| Clues for advertising strategists 2.
|
1965 |
Cox, Donald F. |
| Clues for advertising strategists 1.
|
1965 |
Cox, Donald F. |
| How advertising performance depends on other marketing factors
|
1965 |
Kuehn, Alfred A. |
| Copy testing : what course is it taking?
|
1965 |
Maloney, John C. |
| Computer simulation of consumer behavior
|
1965 |
Wells, Willliam D. |
| The relation between advertising pressure and consumer sales
|
1965 |
Williams, Robert J. |
| The marketing strategy of planned visual communications
|
1965 |
Stahl, Gerald |
| A marketing approach to media selection
|
1965 |
Garfinkle, Norton |
| Bayesian classification procedures in analyzing customer characteristics
|
1965 |
Green, Paul E. |
| How communication works
|
1965 |
Schramm, Wilbur |
| Now product, appeal, and program affect attitudes toward commercials
|
1965 |
Crane, Lauren E. |
| Applying the strategy of market segmentation
|
1965 |
Roberts, Alan A. |
| New ways to analyze brand-to-brand competition
|
1965 |
Rohloff, Albert C. |
| Measuring the process of communications effect
|
1965 |
Mendelsohn, Harold |
| Is advertising believability really important?
|
1965 |
Maloney, John C. |
| What it takes to start an idea
|
1965 |
Bruner, Jerome S. |
| Consumer motivations in black and white : 2
|
1965 |
Allen Bullock, Henry |
| The role of advertising media in the attainment of advertising objectives
|
1965 |
Banks, Seymour |
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