Execution of copy strategy in direct mail and out-of home media

Walsh, Harry B.: Direct mail. S. 17,1-17,7

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook of advertising management
1. Verfasser:	Walsh, Harry B. (VerfasserIn)
Weitere Verfasser:	Cole, G. Emerson (VerfasserIn), Callanan, Daniel E. (VerfasserIn), Stumpf, Howard (BerichterstatterIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
Uses of print media	1970	Bahr, Warren A.
Structure and functions of the advertising department	1970	Ziegenhagen, M. E.
Advertising to business	1970	Marsteller, William A.
Copy strategy	1970	Hobbs, Whit
Advertising in the corporate structure	1970	Gray, Robert M.
Coordination of advertising with sales and other functions	1970	Ewen, William H.
Public relations advertising	1970	Corcoran, Charles R.
How advertising works	1970	Gerhold, Paul E. J.
Media planning	1970	Jones, Richard P.
Execution of copy strategy in broadcast media	1970	Buckley, Donald Bright
International advertising	1970	Miracle, Gordon E.
Measurement of sales effectiveness of advertising	1970	Ramond, Charles K.
How much to spend for advertising	1970	McNiven, Malcolm A.
Uses of direct mail and out-of-home media	1970	Roth, Paul M.
Budgeting and controlling advertising expenditures	1970	Rudy, Arthur F.
Uses of broadcast media	1970	Vitt, Sam B.
The advertising plan	1970	Ebel, Edwin W.
Uses of the computer and other technological developments in advertising	1970	Pearson, Arthur S.
Execution of copy strategy in direct mail and out-of home media	1970	Walsh, Harry B.
Retail advertising	1970	Gore, Budd