The significance of segmentation

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Bibliographische Detailangaben
Veröffentlicht in:	European marketing research review
1. Verfasser:	Waterworth, J. D. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1972
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Titel	Jahr	Verfasser
Market researchers in Europe	1972	Wyss, Werner
Industrial marketing and market research	1972	Enquin, Philippe
Consumer goods market research and marketing policy	1972	Bender, Ulrich
Market research now has to be done on a European scale	1972	Rubashow, Nick
Sources of error in the personal interview	1972	Smith, Joan Macfarlane
Market research in the Middle East	1972	Vassiliou, G. V.
The significance of segmentation	1972	Waterworth, J. D.
Buying situation and buyer's information behaviour	1972	Grønhaug, Kjell
The world of hidden desires : the birth of motivation research	1971	Kopecky, Ladislav
An approach to methods of combined sociotechnological forecasting	1971	Ast, Clark C.
A comparison of sales forecasting methods	1971	Makridakis, Spyros
Motivation research : can it gild the political lilly	1971	Spence, James
The computer and marketing information systems	1971	Sijthoff, Jan ten
Consumer behaviour and motivation research	1971	Barat, Eugen
Self-completion questionnaires : new uses for an old technique	1971	Nolan, John
Market research in the service of purchasing : Übers.	1971	Schmidbauer, B.
Election polls : an analysis of the problems surrounding questionnaires used in surveys	1971	Greiner, R. P.
When and how to buy research	1971	Griffin, Mary
Research into consumer motivation within the framework of marketing information systems : übers.	1971	Gijs, Robert
Motivational research : is it applicable to industrial products?	1971	Werck, Claude