Strategic market analysis definition : an integrated approach
|
1984 |
Day, George S. |
Strategy formulation in compley organizations
|
1984 |
Vancil, Richard F. |
An application of the capital asset pricing model to divisional required returns
|
1984 |
Horne, James C. van |
SBU's : hot, new topic in the management of diversification
|
1984 |
Hall, William K. |
Strategic goals : process and politics
|
1984 |
Quinn, James B. |
Defining corporate strenghts and weaknesses
|
1984 |
Stevenson, Howard H. |
The malaise of strategic planning
|
1984 |
Hunsicker, J. Quincy |
Strategic responses to technological threats
|
1984 |
Cooper, Arnold C. |
The marketing audit comes of age
|
1984 |
Kotler, Philip |
Forget me product life cycle concept!
|
1984 |
Dhalla, Nariman K. |
PIMS : a reexamination
|
1984 |
Anderson, Carl R. |
Planning for profit
|
1984 |
Gale, Bradley T. |
Strategies for low market share businesses
|
1984 |
Hamermesh, R. G. |
A strategic framework for marketing control
|
1984 |
Hulbert, James M. |
Competitor analysis : the missing link in strategy
|
1984 |
Rothschild, William E. |
A fundamental approach to strategy development
|
1984 |
Hedley, Barry |
The reality gap in strategic planning
|
1984 |
Paul, Ronald N. |
The product life cycle : a key to strategic marketing planning
|
1984 |
Smallwood, John E. |
Strategic windows
|
1984 |
Abell, Derek Francis |
Marketing cost analysis : a modularized contribution approach
|
1984 |
Dunne, Patrick M. |