Marketing research and behavioral science

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Bibliographische Detailangaben
Veröffentlicht in:	Readings in marketing
1. Verfasser:	Tarpey, Lawrence X. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1967
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Titel	Jahr	Verfasser
Bayesian statistics in marketing	1967	Roberts, Harry Vivian
The role of the consumer in image building	1967	Reynolds, William H.
New criteria for market segmentation	1967	Yankelovich, Daniel
Social pressures and retail competition	1967	Hollander, Stanley C.
Practical media models, what must they look like?	1967	Moran, William T.
The concept of the marketing mix	1967	Neil Hopper, Borden
The Schwerin model : how you can use it to build your share of market	1967	Kelly, Patrick J.
The significance of ethnic groups in marketing new-type packaged foods in greater New York	1967	Alexander, Milton
Contributions of sociology to marketing	1967	Jonassen, Christen T.
The future challenges marketing	1967	Garretson, Robert C.
Formal reasoning and marketing strategy	1967	Lipson, Harry A.
A note on the relationship of price and imputed quality	1967	Tull, Donald S.
Retail strategy and the classification of consumer goods	1967	Bucklin, Louis P.
Projective techniques in marketing research	1967	Haire, Mason
Simulation for decision making in marketing	1967	Weiss, Doyle L.
Management science and marketing science	1967	Starr, Martin Kenneth
Seven principles in image formation	1967	Nelson, Bardin H.
Marketing research and behavioral science	1967	Tarpey, Lawrence X.
Behavioral science concepts for analyzing the consumer	1967	Herzog, Herta
A closer look at operations research	1967	Doherty, Philip A.