Advertisement readership studies

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing research
1. Verfasser:	Starch, Daniel (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1966
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Titel	Jahr	Verfasser
The untapped power of the scientific approach to marketing problems	1966	Robinson, Herbert W.
Marketing research in the international field	1966	Wilson, Elmo C.
Measuring consumer purchases	1966	Tate jr., Russell S.
Television audience research basics	1966	Dick, George W.
Advertisement readership studies	1966	Starch, Daniel
The contributions of package research	1966	Margulies, Walter P.
Supplying research answers to management's questions	1966	Bevis, Joseph C.
The art of using marketing research	1966	Dietz, Stephens
On media function and its measurement	1966	Politz, Alfred
The Advertising Research Foundation : why, how, and for whom?	1966	Lehman, Alcuin W.
Motivational research	1966	Cohen, Louis
Flow-of-goods measurement	1966	Babic jr., Louis J.
The marketing value of media audiences : how to pinpoint your prime prospects	1966	Garfinkle, Norton
Marketing research in the marketplace : an accurate measurement of consumer sales	1966	Nielsen jr., Arthur C.
Measuring advertising's sales effectiveness : the problem and the prognosis	1966	Gallup, George
Pretesting television commercials	1966	Schwerin, Horace S.