Product usa as communication a fresh appraisal of a venerable topic

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Bibliographische Detailangaben
Veröffentlicht in:	Review of marketing
1. Verfasser:	Holman, Rebecca H. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1981
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Titel	Jahr	Verfasser
Market share : concepts, findings, and directions for future research	1981	Wind, Yoram
Models of competition : a review of theory and empirical evidence	1981	Dolan, Robert J.
Analytical approaches to strategic market planning	1981	Day, George S.
Socialization perspectives and consumer behavior	1981	Moschis, George P.
The quality of self-report data : review and synthesis	1981	Peterson, Robert A.
Brands, trademarks, and the law	1981	Levy, Sidney J.
State-of-the-art in international marketing : an assessment	1981	Cavusgil, S. Tamer
Industrial buying behavior : a state of the art review	1981	Johnston, Wesley J.
The empirical theory of managing the market	1981	Howard, John A.
Product usa as communication : a fresh appraisal of a venerable topic	1981	Holman, Rebecca H.
Macromarketing : a state of the art review	1981	Fisk, George
The product defect : managerial considerations and consumer implications	1981	Mowen, John C.
A review of situational influence paradigms and research	1981	Leigh, James H.
Survey evidence in litigation : conflicting doctrine	1981	Sherrill, Peter N.
Retail research and theory	1981	Hirschman, Elizabeth C.
Organizing the marketing function	1981	Weitz, Barton
New-product development : theory and practice	1981	Chaterji, C. S.
Review of behavioral modeling in marketing	1981	Darden, William R.
Alderson's general theory of marketing : a formalization	1981	Hunt, Shelby D.
Marketing ethics : a review implications for managers, educators and researchers	1981	Laczniak, Gene R.