A space age technique to launch new products

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Bibliographische Detailangaben
Veröffentlicht in:	Readings in marketing
1. Verfasser:	Stolle, John F. (VerfasserIn)
Weitere Verfasser:	Page, Jack C. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1967
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Titel	Jahr	Verfasser
Retail strategy and the classification of consumer goods	1967	Bucklin, Louis P.
Projective techniques in marketing research	1967	Haire, Mason
Simulation for decision making in marketing	1967	Weiss, Doyle L.
Management science and marketing science	1967	Starr, Martin Kenneth
Seven principles in image formation	1967	Nelson, Bardin H.
Marketing research and behavioral science	1967	Tarpey, Lawrence X.
New ways in marketing strategy	1967	Morse, Leon
Strategy of product quality	1967	Kuehn, Alfred A.
Consumer purchase-costs, do retailers recognize them?	1967	Bender, Wesley C.
Symbolism and life style	1967	Levy, Sidney J.
New study tells TV advertisers how advertising builds sales and share of market	1967	Dodd jr., Allen R.
Linear programming for marketing cost reduction	1967	Kallman, Robert J. R.
A space age technique to launch new products	1967	Stolle, John F.
The computer and the marketing man	1967	Christian, Richard C.
Anthropology's contributions to marketing	1967	Winick, Charles
Behavioral science concepts for analyzing the consumer	1967	Herzog, Herta
A closer look at operations research	1967	Doherty, Philip A.
Linear programming for merchandising decisions	1967	Salkin, E. Lawrence
Bayesian decision theory in pricing strategy	1967	Green, Paul E.
Fitting the semantic differential to the marketing problem	1967	Mindak, William A.