Pricing policies for new products
|
1979 |
Dean, Joel |
Are channels of distribution what the textbooks say?
|
1968 |
McVey, Phillip |
Attitudes and pricing
|
1968 |
Oxenfeldt, Alfred |
Food and sex as symbols
|
1968 |
Riesman, David |
Applying the strategy of market segmentation
|
1968 |
Roberts, Alan A. |
A model for marketing programming
|
1968 |
Willett, Ronald P. |
Segmentation by personality types
|
1968 |
Gottlieb, Morris J. |
Organization structure and its underlying theory of buyer behavior
|
1968 |
Howard, John A. |
The organization of the marketing department
|
1968 |
Lazo, Hector |
The application of social science findings to selling and the salesman
|
1968 |
Stevens, Samuel N. |
The product manager's job
|
1968 |
Evans, Gordon H. |
What about consumer behavior and the behavioral sciences?
|
1968 |
Britt, Steuart Henderson |
Retail strategy and the classification of consumer goods
|
1968 |
Bucklin, Louis P. |
New dimension in consumer analysis
|
1968 |
Boyd jr., Harper W. |
New patterns in sales management
|
1968 |
Likert, Rensis |
Clues for advertising strategists
|
1968 |
Cox, Donald F. |
On knowing the consumer : an overview
|
1968 |
Newman, Joseph W. |
The fail-safe salesman
|
1968 |
Reynolds, William H. |
New reasoning in choosing a warehouse location
|
1968 |
Whiteman, Irvin R. |
The functions of advertising in our culture
|
1968 |
White, Irving S. |