What top management should expect from the advertising-marketing marriage

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Bibliographische Detailangaben
Veröffentlicht in:	Barban, Arnold M. Readings in advertising and promotion strategy
1. Verfasser:	Stewart, David C. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1968
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Titel	Jahr	Verfasser
A perfect measurement of advertising's contribution to marketing	1968	Wallace, James M.
What is a market?	1968	Sissors, Jack Z.
Toward better media comparisons : a general survey	1968
Advertising objectives, control, and measurement controversy	1968	Lee, Charles E.
The AAAA study on consumer judgment of advertising	1968	Kanter, Donald L.
Creative advertising planning	1968	Delano, Lester A.
Clues for advertising strategists	1968	Cox, Donald F.
Creating under pressure	1968	Ketchum, Alton H.
The significance of social stratification in selling	1968	Coleman, Richard W.
Computers in media at J. Walter Thompson	1968	Jones, Richard P.
New battleground, consumer interest	1968	Hopkinson, Tom M.
The implications of the population explosion for communications	1968	Peterson, Theodore
The dilemma of creative advertising	1968	Politz, Alfred
A model for predictive measurements of advertising effectiveness	1968	Lavidge, Robert J.
Building and appraising the media strategy	1968	Kanner, Bernard
What top management should expect from the advertising-marketing marriage	1968	Stewart, David C.
Selecting media creatively	1968	Sanchagrin, Ted
A positive approach to advertising	1968	Sandage, Charles Harold
Psychological dimensions of consumer decision	1968	Woods, Walter A.
The case study approach in cross-cultural research	1968	Dunn, Samuel Watson