| Sales-to-marketing job transitions
|
2018 |
Johnson, Jeff S. |
| Offerings as digitalized interactive platforms : a conceptual framework and implications
|
2018 |
Ramaswamy, Venkatram |
| Marketing channel management by multinational corporations in foreign markets
|
2018 |
Grewal, Rajdeep |
| In-store mobile phone use and customer shopping behavior : evidence from the field
|
2018 |
Grewal, Dhruv |
| Selling the premium in freemium
|
2018 |
Gu, Xian |
| Sales force downsizing and firm-idiosyncratic risk : the contingent role of investors’ screening and firm’s signaling processes
|
2018 |
Panagopoulos, Nikolaos G. |
| Swayed by the numbers : the consequences of displaying product review attributes
|
2018 |
Watson, Jared |
| App popularity : where in the world are consumers most sensitive to price and user ratings?
|
2018 |
Kübler, Raoul |
| Status games : market driving through social influence in the U.S. wine industry
|
2018 |
Humphreys, Ashlee |
| Lateral exchange markets : how social platforms operate in a networked economy
|
2018 |
Perren, Rebeca |
| Strategic information transmission in peer-to-peer lending markets
|
2018 |
Caldieraro, Fabio |
| The effect of review writing on learning engagement in channel partner relationship management
|
2018 |
Aguirre, Elizabeth |
| The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
|
2018 |
Janakiraman, Ramkumar |
| Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
|
2018 |
Fajardo, Tatiana M. |
| The role of the partner brand’s social media power in brand alliances
|
2018 |
Kupfer, Ann-Kristin |
| When celebrities count : power distance beliefs and celebrity endorsements
|
2018 |
Winterich, Karen Page |
| Reflections on "transformative marketing : the next 20 years"
|
2018 |
Meyer, Robert J. |
| A theory of customer valuation : concepts, metrics, strategy, and implementation
|
2018 |
Kumar, V. |
| Social dollars in online communities : the effect of product, user, and network characteristics
|
2018 |
Park, Eunho |
| Converging on a new theoretical foundation for selling
|
2018 |
Hartmann, Nathaniel N. |
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