| Monetizing utilities for product and service benefits
|
1977 |
Hughes, G. David |
| Achieving seller acceptability in industrial markets : development of the communication mix
|
1977 |
Mathews, H. Lee |
| Programmatic research based on Fishbein's extended model
|
1977 |
Ryan, Michael J. |
| Brand loyalty and vulnerability
|
1977 |
Wind, Yoram |
| Reception and effect : recent empirical and theoretical developments
|
1977 |
Sawyer, Alan G. |
| A theory of cross-cultural buyer behavior
|
1977 |
Sheth, Jagdish N. |
| Situational influence on consumer purchase intentions
|
1977 |
Bearden, William O. |
| Marketing communications and public policy
|
1977 |
Becwith, Neil E. |
| Theory development in consumer buying behavior
|
1977 |
Bennett, Peter D. |
| Consumer information processing : emerging theory and findings
|
1977 |
Chestnut, Robert W. |
| Multiattribute models in marketing : a bicentennial review
|
1977 |
Lutz, Richard J. |
| Structural role analysis of organizational buying : a preliminary investigation
|
1977 |
Calder, Bobby J. |
| Managerial implications of cross-cultural studies of buyer behavior
|
1977 |
Hansen, Flemming |
| Psychographics and buyer behavior : theory and recent empirical findings
|
1977 |
Mehrotra, Sunil |
| Resistance to persuasion : inoculation and distraction
|
1977 |
Bither, Stewart W. |
| Motivation in buyer behavior theory : from mechanism to cognition
|
1977 |
Markin, Rom J. |
| Price as an informational cue : effects on product evaluations
|
1977 |
Olson, Jerry C. |
| Consumer representation in federal policymaking agencies : application of a framework for analysis of institutional behavior
|
1977 |
Richardson, Lee |
| Theory and management applications of demographics in buyer behavior
|
1977 |
Roscoe jr., A. Marvin |
| Consumer perceptions and retail mapping : research findings and preliminary theory
|
1977 |
Mittelstaedt, Robert A. |
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