Product differentation and market segmentation as alternative marketing strategies

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Marketing management and the Indian economy
1. Verfasser:	Smith, Wendell R. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
Schlagworte:
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Rebirth of the salesman	1970	Bauman, J. N.
Desidning the distribution system	1970	Berg, Thomas L.
Pricing objectives in large companies	1970	Lanzillotti, Robert F.
Dark side of the moon	1970	Ezekiel, Nissim
When and how should you sell through distributors	1970	Evans, Keith J.
Consumer product research : An overview	1970	Boyd jr., Harper W.
Mistaken concept of marketing in India	1970	Krishnaswami, A. S.
The functions of advertising in our culture	1970	White, Irving S.
The advertising agency : a new service	1970	Banerjee, Subrata
Marketing and economic development	1970	Drucker, Peter Ferdinand
What kind of corporate objectives?	1970	Boyd jr., Harper W.
Profits, prices, and efficiency	1970	Mathew, Thomas
Rationalizing salesmen's compensation plans	1970	Webster jr., Frederick E.
Indian consumers : marketer's anathema or dilemma	1970	Jayachandran, G.
Sales forecasting : key to integrated management	1970	Lazer, William
Behavioral models for analyzing buyers	1970	Kotler, Philip
A theory of packaging in the marketing mix	1970	Mason, William R.
Victim or volunteer	1970	Moddie, A. D.
Modern advertising	1970	Talyarkhan, S. P. S.
Psychological dimensions of consumer decision	1970	Woods, Walter A.