Breaking free from product marketing

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing management and strategy
1. Verfasser:	Shostack, G. Lynn (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1980
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Titel	Jahr	Verfasser
Breaking free from product marketing	1980	Shostack, G. Lynn
Improving sales force productivity	1980	Hall, William P.
A remedy for maladistribution	1980	Oresman, Stephen B.
Market segmentation : a strategic management tool	1980	Johnson, Richard M.
What do we know about consumer behavior?	1980	Ferber, Robert
Make your annual marketing plan must reading	1980	Ennis, F. Beaven
The changing role of the product manager in consumer goods companies	1980	Buell, Victor P.
The legal environment for marketing	1980	Cohen, Dorothy
Planning gains in market share	1980	Fogg, C. Davis
Direction 1980 : Changing life styles	1980	Kollat, David T.
Advertising research at Anheuser-Busch, Inc. (1963-68)	1980	Ackoff, Russell L.
A strategic perspective on product planning	1980	Day, George S.
A decision-making structure for price decisions	1980	Oxenfeldt, Alfred R.
Marketing : one YMCA attacks the problems	1980	Janders, Jacqueline
Planning product line strategy : a matrix approach	1980	Wind, Yoram
Looking at the cultural environment for international marketing opportunities	1980	Douglas, Susan
Key options in market selection and product planning	1980	Corey, E. Raymond
Reorganize your company around its markets	1980	Hanan, Mack
Private label? : no, it's now ʺpresoldʺ-wave of future	1980	Weiss, E. B.
The role of the industrial distributor in marketing strategy	1980	Webster jr., Frederick E.