A dynamic model for competitive marketing in coupled markets

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Bibliographische Detailangaben
Veröffentlicht in:	Applications of management sciences in marketing
1. Verfasser:	Shakun, Melvin F. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
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Sales planning and control using absorbing Markov chains	1970	Thompson jr., William W.
Testing Brand-switching models	1970	Morrison, Donald G.
Stochastic consumer models : some comparative results	1970	Montgomery, David B.
A stochastic response model with application to Brand choice	1970	Montgomery, David B.
A goal programming model for media planning	1970	Charnes, A.
Management, computers and market simulation	1970	Amstutz, Arnold E.
A model of the distribution of branded personal products in Jamaica	1970	Farley, John U.
An optimal plan for salesmen's compensation	1970	Farley, John U.
Brand switching and mathematical programming in market expansion	1970	Hartung, Philip H.
A media planning calculus	1970	Little, John D. C.
Interactive visual display systems and management problem solving	1970	Morton, Michael S.
A model of adaptive control of promotional spending	1970	Little, John D. C.
A theory of market bahavior after innovation	1970	Haines jr., George H.
A mathematical modeling approach to product line decisions	1970	Urban, Glen L.
Forecasting the demand for new convenience products	1970	Massy, William F.
A geographic model of an urban automobile market	1970	Hlavac jr., Theodore E.
An analysis of sales tours	1970	Cloonan, James B.
A dynamic model for competitive marketing in coupled markets	1970	Shakun, Melvin F.
A new product analysis and decision model	1970	Urban, Glen L.