| Retail strategy and the classification of consumer goods
|
1978 |
Bucklin, Louis P. |
| The changing role of the product manager in consumer goods companies
|
1978 |
Buell, Victor P. |
| Still no consumer clout in U.S.S.R.
|
1978 |
Caputo, Philip |
| Benefit segmentation : a decision-oriented research tool
|
1978 |
Haley, Russell I. |
| Psychographics : a critical review
|
1978 |
Wells, Willliam D. |
| Does advertising lower consumer prices?
|
1978 |
Steiner, Robert L. |
| New products : how they differ, why they fail, how to help them do better
|
1978 |
Lemont, Fred L. |
| Industrial advertising effects and budgeting practices
|
1978 |
Lilien, Gary L. |
| Competition for differential advantage
|
1978 |
Alderson, Wroe |
| The retail life cycle
|
1978 |
Davidson, William R. |
| Marketing myopia
|
1978 |
Levitt, Theodore |
| Laissez-faire, planning and reality
|
1978 |
Schlesinger jr., Arthur |
| Exploit the product life cycle
|
1978 |
Levitt, Theodore |
| Market segmentation : a strategic management tool
|
1978 |
Johnson, Richard M. |
| Physical distribution : managing the firm's service level
|
1978 |
Lewis, Richard J. |
| Conducting and using a marketing audit
|
1978 |
Grashof, John F. |
| Let's get back to the competitive market system
|
1978 |
Grayson jr., C. Jackson |
| What consumerism means for marketers
|
1978 |
Kotler, Philip |
| Measures of brand attitude can be used to predict buying behavior
|
1978 |
Pavasars, John |
| Market segmentation as a competitive strategy
|
1978 |
Foote, Nelson N. |
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