Peer group influences on children's product preferences
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Veröffentlicht in: | Marketing update |
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1977
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Titel | Jahr | Verfasser |
---|---|---|
Consumer beliefs, attitudes, and brand preferences | 1977 | Lessig, V. Parker |
Advertising's image : U.S. and Yugoslavia | 1977 | Sheth, Jagdish N. |
Product classification and the theory of consumer behavior | 1977 | Assael, Henry |
Consumer life styles and market segmentation | 1977 | Berkman, Harold W. |
Exploring deception and puffery in television advertising | 1977 | Permut, Steven Eli |
The impact of market conditions on the organizational structure and effectiveness of firms operating in Italy | 1977 | Simonetti, Jack L. |
The marketing mix : a canadian perspective | 1977 | Banting, Peter M. |
Consumer legislation : a proactive or reactive response to consumerism? | 1977 | Kerin, Roger |
Automobile brand loyalty | 1977 | Newman, Joseph W. |
Franchising : a marketing system to improve inner city conditions | 1977 | Rubin, Ronald S. |
Peer group influences on children's product preferences | 1977 | Hawkins, Del I. |