| Ethical dilemmas of the market researcher : where do we now draw the line?
|
1988 |
Bartram, Mary |
| Marketing research in Portugal
|
1988 |
Queirós, Luis |
| Sponsorship: effective or extravagant?
|
1988 |
|
| The British public and privatisation : researching for the TUC
|
1988 |
Callaghan, Bill |
| Marketing research in Hong Kong : Hong Kong, the continuing miracle
|
1987 |
|
| Advertising research, is it time for a re-think?
|
1987 |
Grundy, Jean |
| Market research in Brazil
|
1987 |
Andrade, Paulo P. de |
| Market research in Brazil
|
1987 |
Andrade, Paulo P. de |
| Marketing research in Spain : a promising future
|
1987 |
Garrido Alart, Ginés |
| Federal Republic of Germany: tight restrictions on telemarketing
|
1987 |
Schweizer, Robert |
| High tech test marketing at Campbell Soup Company
|
1987 |
Boundy, William B. |
| The optimization of advertising budgets in the context of competitors' campaigns
|
1987 |
Weihs, Erich |
| Telemarketing: its impact on the research industry in the United States
|
1987 |
Shaw, Robert E. |
| The UK market research industry : past, present and future
|
1985 |
Goodyear, John R. |
| The impact of the recession : professionalism in market research in the United Kingdom 1978-1983
|
1985 |
Samuels, John |
| Decision support systems contribute to better marketing : tactical and strategic applications of DDS in marketing non-durable consumer products
|
1984 |
Nievelt, M. C. Augustus van |
| Industrial research should go where the product goes
|
1984 |
Most, Ger van der |
| International marketing : 50. suggested research projects for the 1980s
|
1984 |
Hampton, Gerald M. |
| The "made" in' issue : a comparative research on the image of domestic and foreign products
|
1984 |
Morello, Gabriele |
| How does Unilever work with its MIS? : a case history
|
1984 |
Brinkhoff, Hein G. M. |
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