The directional policy matrix tool for strategic planning

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Bibliographische Detailangaben
Veröffentlicht in:	Strategic marketing
1. Verfasser:	Robinson, S. J. Q. (VerfasserIn)
Weitere Verfasser:	Hichens, R. E. (VerfasserIn), Wade, D. P. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1984
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Titel	Jahr	Verfasser
The product life cycle : a key to strategic marketing planning	1984	Smallwood, John E.
Strategic windows	1984	Abell, Derek Francis
Marketing cost analysis : a modularized contribution approach	1984	Dunne, Patrick M.
The directional policy matrix : tool for strategic planning	1984	Robinson, S. J. Q.
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Limits of the learning curve	1984	Abernathy, William J.
Strategic market analysis definition : an integrated approach	1984	Day, George S.
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An application of the capital asset pricing model to divisional required returns	1984	Horne, James C. van
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Strategic goals : process and politics	1984	Quinn, James B.
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