Uses of direct mail and out-of-home media

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook of advertising management
1. Verfasser:	Roth, Paul M. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
Copy research	1970	Greenbaum, Allan
How consumers behave	1970	Williams, Robert J.
Execution of copy in print media	1970	Tyler, William D.
Managing the legal aspects of advertising	1970	Weil, Gilbert H.
Media research	1970	Papazian, Edward
Advertising to the farm market	1970	Barger, Cecil E.
The marketing plan	1970	DuBois, Cornelius
Transit advertising	1970	Callanan, Daniel E.
Advertising in the national economy	1970	Backman, Jules
Advertising in our society	1970	Allport, Peter W.
Structure and functions of the advertising agency	1970	Crichton, John
Uses of print media	1970	Bahr, Warren A.
Structure and functions of the advertising department	1970	Ziegenhagen, M. E.
Advertising to business	1970	Marsteller, William A.
Copy strategy	1970	Hobbs, Whit
Advertising in the corporate structure	1970	Gray, Robert M.
Coordination of advertising with sales and other functions	1970	Ewen, William H.
Public relations advertising	1970	Corcoran, Charles R.
How advertising works	1970	Gerhold, Paul E. J.
Media planning	1970	Jones, Richard P.