The role of research in marketing management

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Smith, Samuel V. Readings in marketing information systems
1. Verfasser:	Roberts, Harry Vivian (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1968
Schlagworte:
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
The nature of systems	1968	Optner, Stanford L.
Organization structure and its underlying theory of buyer behavior	1968	Howard, John A.
Information flows and the coordination of business functions	1968	Hertz, David Bendel
Marketing information systems : an introductory overview	1968	Smith, Samuel V.
Information systems in marketing	1968	Menkus, Belden
Phasing research into the marketing plan	1968	Adler, Lee
The total systems myth	1968	Brooker, W. M. A.
A corporate information system for distribution management	1968	Dale, Allan D.
How to build a marketing information system	1968	Cox, Donald F.
The corporate CIA, a prediction of things to come	1968	Fair, William R.
The role of planning in marketing	1968	Smith, Wendell R.
Systems theory and management	1968	Johnson, Richard A.
A design for the firmʹs marketing nerve center	1968	Kotler, Philip
Some organizational problems which arise as the result of large-scale information systems	1968	Kay, Emanuel
Information flow and decentralized decision-making in marketing	1968	Albaum, Gerald
The application of operating control systems to marketing	1968	Vest, Carlos R.
The role of research in marketing management	1968	Roberts, Harry Vivian
Better management of market information	1968	Uhl, Kenneth P.
The manager's job : a systems approach	1968	Tilles, Seymour
The thrust of information technology on management	1968	Tuthill, Oliver W.