The holistic-institutional approach to marketing
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| Veröffentlicht in: | Revzan, David A. Perspectives for research in marketing |
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| Format: | UnknownFormat |
| Veröffentlicht: |
1965
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| An integrated approach to marketing management: Some introductory thoughts | 1965 | Revzan, David Allen |
| The efficiency of the wholesaling sector | 1965 | Revzan, David Allen |
| The need for historical and geographical emphasis in marketing | 1965 | Revzan, David Allen |
| The holistic-institutional approach to marketing | 1965 | Revzan, David Allen |
| Some evolutionary aspects of the wholesaling sector | 1965 | Revzan, David Allen |
| Some observations on global versus nonglobal marketing research | 1965 | Revzan, David Allen |
| The institutional approach revisited | 1965 | Revzan, David Allen |