| Concept testing for consumer and industrial products
|
1976 |
McGuire, E. Patrick |
| The creative organization : summary
|
1976 |
Steiner, Gary A. |
| Diversification planning
|
1976 |
Steiner, George A. |
| Product innovation in perspective
|
1976 |
Rothberg, Robert R. |
| Technological forecasting
|
1976 |
Wheelwright, Steven C. |
| Developing the launch strategy
|
1976 |
Gisser, Philip |
| How to organize for new products
|
1976 |
Johnson, Samuel C. |
| A new approach to test marketing
|
1976 |
Hardin, David K. |
| Using return on investment for new product development
|
1976 |
Goodman, Sam R. |
| DEMON : a management model for marketing new products
|
1976 |
Charnes, Abraham |
| Managing the product life cycle
|
1976 |
Clifford jr., Donald K. |
| Keys to successful product planning
|
1976 |
Ames, B. Charles |
| Bayesian statistics and product decisions
|
1976 |
Green, Paul E. |
| Research and innovation in the modern corporation
|
1976 |
Mansfield, Edwin |
| The anatomy of successful innovations
|
1976 |
Marquis, Donald G. |
| A framework for strategic analysis
|
1976 |
Ziemer, D. R. |
| New product adoption in industrial markets : a framework for analysis
|
1976 |
Webster jr., Frederick E. |
| Marketing mix decisions for new products
|
1976 |
Kotler, Philip |
| The augmented-product concept
|
1976 |
Levitt, Theodore |
| Licensing : reasons, royalties, dangers
|
1976 |
Lovell, Enid Baird |
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