| Uses of print media
|
1970 |
Bahr, Warren A. |
| Structure and functions of the advertising department
|
1970 |
Ziegenhagen, M. E. |
| Advertising to business
|
1970 |
Marsteller, William A. |
| Copy strategy
|
1970 |
Hobbs, Whit |
| Advertising in the corporate structure
|
1970 |
Gray, Robert M. |
| Coordination of advertising with sales and other functions
|
1970 |
Ewen, William H. |
| Public relations advertising
|
1970 |
Corcoran, Charles R. |
| How advertising works
|
1970 |
Gerhold, Paul E. J. |
| Uses of the computer and other technological developments in advertising
|
1970 |
Pearson, Arthur S. |
| Execution of copy strategy in direct mail and out-of home media
|
1970 |
Walsh, Harry B. |
| Retail advertising
|
1970 |
Gore, Budd |
| Management of advertising personnel
|
1970 |
Noettling, Frank |
| Advertising managementʹs sales promotion responsibilities and activities
|
1970 |
Lewis jr., Donald M. |
| Media planning
|
1970 |
Jones, Richard P. |
| Execution of copy strategy in broadcast media
|
1970 |
Buckley, Donald Bright |
| International advertising
|
1970 |
Miracle, Gordon E. |
| Measurement of sales effectiveness of advertising
|
1970 |
Ramond, Charles K. |
| How much to spend for advertising
|
1970 |
McNiven, Malcolm A. |
| Uses of direct mail and out-of-home media
|
1970 |
Roth, Paul M. |
| Budgeting and controlling advertising expenditures
|
1970 |
Rudy, Arthur F. |
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