| Pricing policies for new products
|
1979 |
Dean, Joel |
| Time lag in new product development
|
1968 |
Adler, Lee |
| What makes a good salesman
|
1968 |
Mayer, David |
| Measuring the cost and value of marketing
|
1968 |
Hollander, Stanley C. |
| The wheel of retailing
|
1968 |
Hollander, Stanley C. |
| The adoption process
|
1968 |
|
| Market knowledge : source of objectives
|
1968 |
Jerome III., William Travers |
| The creative organization
|
1968 |
Steiner, Gary A. |
| Sales as a part or marketing
|
1968 |
Lazo, Hector |
| The death and burial of ʺsickʺ products
|
1968 |
Alexander, Ralph Samuel |
| Framework for marketing strategy
|
1968 |
Allison, Harry E. |
| Management myopia
|
1968 |
Levitt, Theodore |
| New criteria for market segmentation
|
1968 |
Yankelovich, Daniel |
| How communication works
|
1968 |
Schramm, Wilbur |
| Attitudes and pricing
|
1968 |
Oxenfeldt, Alfred |
| Food and sex as symbols
|
1968 |
Riesman, David |
| Applying the strategy of market segmentation
|
1968 |
Roberts, Alan A. |
| A model for marketing programming
|
1968 |
Willett, Ronald P. |
| Segmentation by personality types
|
1968 |
Gottlieb, Morris J. |
| Organization structure and its underlying theory of buyer behavior
|
1968 |
Howard, John A. |
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