Central and peripheral routes to persuasion : application to advertising

Central and peripheral routes to persuasion application to advertising

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Bibliographische Detailangaben
Veröffentlicht in:Advertising and consumer psychology
1. Verfasser: Petty, Richard E. (VerfasserIn)
Weitere Verfasser: Cacioppo, John T. (VerfasserIn)
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Veröffentlicht: 1983
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