| Managing the product life cycle
|
1980 |
Clifford jr., Donald K. |
| Prescription for the marketplace : everyone listen better!
|
1980 |
Day, Ralph L. |
| Multinational product planning : strategic alternatives
|
1980 |
Keegan, Warren J. |
| Profitability analysis by market segments
|
1980 |
Beik, Leland L. |
| Taming the "paper elephant" in marketing information systems
|
1980 |
Sparks, Jack D. |
| A frame of reference for improving productivity in distribution
|
1980 |
McCammon jr., Bert C. |
| New way to measure consumerʹs judgments
|
1980 |
Green, Paul E. |
| Marketing myopia
|
1980 |
Levitt, Theodore |
| A strategic perspective on product planning
|
1980 |
Day, George S. |
| A decision-making structure for price decisions
|
1980 |
Oxenfeldt, Alfred R. |
| Marketing : one YMCA attacks the problems
|
1980 |
Janders, Jacqueline |
| Planning product line strategy : a matrix approach
|
1980 |
Wind, Yoram |
| Looking at the cultural environment for international marketing opportunities
|
1980 |
Douglas, Susan |
| Key options in market selection and product planning
|
1980 |
Corey, E. Raymond |
| Reorganize your company around its markets
|
1980 |
Hanan, Mack |
| Private label? : no, it's now ʺpresoldʺ-wave of future
|
1980 |
Weiss, E. B. |
| The role of the industrial distributor in marketing strategy
|
1980 |
Webster jr., Frederick E. |
| A model of industrial buyer behavior
|
1980 |
Sheth, Jagdish N. |
| Can marketing and manufacturing coexist?
|
1980 |
Shapiro, Benson P. |
| Marketing professional services
|
1980 |
Kotler, Philip |
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