| Postdecision exposure to relevant information
|
1968 |
Ehrlich, Danuta |
| The two-step flow of communication : an up-to-date report of an hypothesis
|
1964 |
Katz, Elihu |
| A heuristic program for locating warehouses
|
1964 |
Kuehn, Alfred A. |
| Dissonance or defensiveness?
|
1964 |
Deutsch, Morton |
| Group influences in marketing
|
1964 |
Bourne, Francis S. |
| Bayesian statistics in marketing
|
1964 |
Roberts, Harry Vivian |
| Bayesian statistics and product decisions
|
1964 |
Green, Paul E. |
| The effect of promotional effort on sales
|
1964 |
Magee, John F. |
| The logistics of distribution
|
1964 |
Magee, John F. |
| The socio-economic status of cities and suburbs
|
1964 |
Schnore, Leo F. |
| Use of linear programming to optimize media schedules in advertising
|
1964 |
Wilson, Clark L. |
| Class and conservatism in the adoption of innovations
|
1964 |
Graham, Saxon |
| Bayesian decision theory in advertising
|
1964 |
Green, Paul E. |
| Advertising : a problem in industrial dynamics
|
1964 |
Forrester, Jay Wright |
| Simulating market processes
|
1964 |
Balderston, Frederick E. |
| Heuristic programming : a useful technique for marketing
|
1964 |
Kuehn, Alfred A. |
| How advertising performance depends on other marketing factors
|
1964 |
Kuehn, Alfred A. |
| Personality and product use
|
1964 |
Tucker, William Thomas |
| Induced moods and attitudes toward products
|
1964 |
Axelrod, Joel N. |
| Decision theory and marketing management
|
1964 |
Buzzell, Robert Dow |
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