Projective techniques in marketing research

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Bibliographische Detailangaben
Veröffentlicht in:	Readings in marketing
1. Verfasser:	Haire, Mason (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1967
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Titel	Jahr	Verfasser
Bayesian statistics in marketing	1967	Roberts, Harry Vivian
The role of the consumer in image building	1967	Reynolds, William H.
New criteria for market segmentation	1967	Yankelovich, Daniel
Social pressures and retail competition	1967	Hollander, Stanley C.
Practical media models, what must they look like?	1967	Moran, William T.
The concept of the marketing mix	1967	Neil Hopper, Borden
The Schwerin model : how you can use it to build your share of market	1967	Kelly, Patrick J.
The significance of ethnic groups in marketing new-type packaged foods in greater New York	1967	Alexander, Milton
Contributions of sociology to marketing	1967	Jonassen, Christen T.
The future challenges marketing	1967	Garretson, Robert C.
Formal reasoning and marketing strategy	1967	Lipson, Harry A.
A note on the relationship of price and imputed quality	1967	Tull, Donald S.
Behavioral science concepts for analyzing the consumer	1967	Herzog, Herta
A closer look at operations research	1967	Doherty, Philip A.
Linear programming for merchandising decisions	1967	Salkin, E. Lawrence
Bayesian decision theory in pricing strategy	1967	Green, Paul E.
Fitting the semantic differential to the marketing problem	1967	Mindak, William A.
Behavioral science offers fresh insights on new product acceptance	1967	Shaw, Steven J.
The significance of social stratification in selling	1967	Coleman, Richard P.
A probability model for early prediction of new product market success	1967	Barclay, William D.