| No landlines, unavailable and cranky : is survey research losing its interviewees?
|
2008 |
Wübbenhorst, Klaus L. |
| Emotional or rational advertising? : A fatal error in communication and advertising research
|
2008 |
Haimerl, Elmar |
| GfK-volumetric price : improving simulated test market methodology
|
2008 |
Höfer, Björn |
| Beyond verbal scales : measurement of emotions in advertising effectiveness research
|
2008 |
|
| Brand positioning in established markets : new approaches in "everyday marketing"
|
2008 |
Haimerl, Elmar |
| Out-of-stock situations within retail shops : influential factors and customer reaction patterns
|
2007 |
Helm, Roland |
| Hilca : a new conjoint procedure for an improved portrayal of purchase decisions on complex products
|
2007 |
Wildner, Raimund |
| Six myths about managing brand architectures
|
2007 |
Strebinger, Andreas |
| Strategies for the reduction of purchase risk as a determining factor for the success of online retailing
|
2007 |
Wirtz, Bernd W. |
| Brand equity measurement with GfK price challenger
|
2007 |
Höfer, Björn |
| How to measure brand success? : a classification of different approaches for each link in the brand success chain
|
2006 |
Schuster, Harald |
| The bid price model for assessment of price/sales functions
|
2006 |
Bauer, Hans H. |
| Corporate reputation : conceptualisation and consequences
|
2006 |
Walsh, Gianfranco |
| Model-assisted analysis, simulation and forecasting with consumer panel data
|
2006 |
Wildner, Raimund |
| Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
|
2006 |
Olbrich, Rainer |
| Management of segmentation projects
|
2005 |
Wirth, Norbert |
| "Word-of-mouse" : why consumers listen to each other on the internet
|
2005 |
Hennig-Thurau, Thorsten |
| Customer management scorecard
|
2005 |
Wiedmann, Klaus-Peter |
| Market success through innovations
|
2005 |
Geis, Gerold |
| Franchise satisfaction : results of an empirical study
|
2005 |
Hempelmann, Bernd |
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