Fitting the semantic differential to the marketing problem

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Dimensions of consumer behavior
1. Verfasser:	Mindak, William A. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1965
Schlagworte:
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
The influence of needs and attitudes on the perception of persuasion	1965	Engel, James F.
Product symbolism and the perception of social stata	1965	Sommers, Montrose S.
City shoppers and urban indentification : observations on the social psychology of city life	1965	Stone, Gregory P.
How psychiatric methods can be applied to market research	1965	Vicary, James M.
Who are the marketing leaders?	1965	Lazarsfeld, Paul F.
Segmentation by personality types	1965	Gottlieb, Morris J.
An exploratory study of the consumer behavior of children	1965	McNeal, James U.
The significance of ethnic groups in marketing new-type packaged food in Greater New York	1965	Alexander, Milton
Fitting the semantic differential to the marketing problem	1965	Mindak, William A.
A marketing profile of the senior citizen group	1965	Wallin, David E.
Introduction to attitude research and management decisions	1965	Beldo, Leslie A.
Male market, big, rich, but tough	1965	Boomer, Peggy
How advertising can use pschologys̕ rules of learning	1965	Britt, Steuart Henderson
Social science and the art of advertising	1965	Miller, Neal E.
Symbols by which we buy	1965	Levy, Sidney J.
Fashion adoption : a rebuttal to the "trickle down" theory	1965	King, Charles W.
Life style concepts and marketing	1965	Lazer, William
Personality and product use	1965	Tucker, W. T.