| Social character and differential preference for mass communication
|
1971 |
Kassarjian, Harold H. |
| Testing propensities to shop
|
1971 |
Bucklin, Louis P. |
| A decision-process approach to impulse purchasing
|
1971 |
Kollat, David T. |
| Risk-reduction processes in repetitive consumer behavior
|
1971 |
Sheth, Jagdish N. |
| An experiment on consumer dissonance
|
1971 |
Holloway, Robert J. |
| Can attitude measurement predict consumer behavior?
|
1971 |
Udell, Jon G. |
| Personality characteristics of purchasers
|
1971 |
Koponen, Arthur |
| Avoidance of dissonant information
|
1971 |
Mills, Judson |
| Effect of brand preference upon consumers' perceived taste of turkey meat
|
1971 |
Makens, James C. |
| Consumption patterns of professors and businessmen : a pilot study of conspicuous consumption and status
|
1971 |
Porter jr., James N. |
| The development of brand loyalty : an experimental study
|
1971 |
McConnnell, J. Douglas |
| Judgment and consumership in the management of family resources
|
1971 |
Hill, Reuben |
| The effect on parental buying habits of children exposed to children's television programs
|
1971 |
Munn, Mark |
| Brand choice and social stratification
|
1971 |
Ferber, Robert |
| An interpersonal orientation to the study of consumer behavior
|
1971 |
Cohen, Joel B. |
| Informational sources in the adoption process of new fabrics
|
1971 |
Beal, George M. |
| Advertising and store patronage
|
1971 |
Atkin, Kenward L. |
| Cultural compatibility in the adoption of television
|
1971 |
Graham, Saxon |
| Brand loyalty revisited : a twenty-year report
|
1971 |
Guest, Lester |
| Social class and life cycle as predictors of shopping behavior
|
1971 |
Rich, Stuart U. |
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