Preference for new products and its relationship to different measures of conformity

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing models
1. Verfasser:	Gruen, Walter (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1964
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Titel	Jahr	Verfasser
Postdecision exposure to relevant information	1968	Ehrlich, Danuta
Sales effects of two campaign themes	1964	Henderson, Peter L.
Family life cycle as an independent variable	1964	Lansing, John Belcher
Bayesian decision theory in pricing strategy	1964	Green, Paul E.
The diffusion of an innovation among physicians	1964	Coleman, James
Linear programming in media selection	1964	Day, Ralph L.
Use of linear programming to optimize media schedules in advertising	1964	Wilson, Clark L.
Class and conservatism in the adoption of innovations	1964	Graham, Saxon
Bayesian decision theory in advertising	1964	Green, Paul E.
Advertising : a problem in industrial dynamics	1964	Forrester, Jay Wright
Simulating market processes	1964	Balderston, Frederick E.
Heuristic programming : a useful technique for marketing	1964	Kuehn, Alfred A.
How advertising performance depends on other marketing factors	1964	Kuehn, Alfred A.
Personality and product use	1964	Tucker, William Thomas
Induced moods and attitudes toward products	1964	Axelrod, Joel N.
Decision theory and marketing management	1964	Buzzell, Robert Dow
City shoppers and urban identification : observations on the social psychology of city life	1964	Stone, Gregory P.
The significance of social stratification in selling	1964	Coleman, Richard P.
Strategy of product quality	1964	Kuehn, Alfred A.
A study of sales operations	1964	Brown, Arthur A.