| Competitive pricing in railroad freight rates
|
1967 |
Dean, Joel |
| Morgens of Procter & Gamble decries "nonsense about advertising", lists nine principles in reply to critics
|
1963 |
Morgens, Howard Joseph |
| Leisure spending on the new frontier
|
1963 |
Fisk, George |
| The decline of metropolitan retailing
|
1963 |
Cox, Eli P. |
| Changing characteristics of the population
|
1963 |
Johnson, Arno H. |
| Creating a strategy for international growth
|
1963 |
McDonald, John G. |
| Piel sees technology bringing great economic changes, 20-hour work week, more leisure for consumers
|
1963 |
Piel, Gerard |
| Put research into marketing decisions
|
1963 |
Newman, Joseph W. |
| A new profession to aid management
|
1963 |
Harper jr., Marion |
| Advertising : the multiplier of our economy
|
1963 |
Larsen, Roy E. |
| Soft goods join the retail revolution
|
1963 |
Tallman, Gerald B. |
| Planning your package
|
1963 |
Enzie, W. H. |
| 1961 : armageddon for advertising?
|
1963 |
Kintner, earl W. |
| Selecting profitable products
|
1963 |
O'Meara jr., John T. |
| Psychological dimensions of consumer decision
|
1963 |
Woods, Walter A. |
| Sandage defines the role of advertising, predicts its greater use to attain social goals in future
|
1963 |
Sandage, Charles Harold |
| Pricing : an area of increasing importance
|
1963 |
Hewitt jr., Charles Mason |
| New products : keys to corporate growth
|
1963 |
Meloan, Taylor W. |
| Sociologists and marketologists
|
1963 |
Bartels, Robert D. W. |
| Price cutting and monopoly power
|
1963 |
Brooks jr., Robert C. |
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