Analytical methods of measuring marketing profitability a matrix approach

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Bibliographische Detailangaben
Veröffentlicht in:	Walters, Sherwood George Marketing Management Viewpoints
1. Verfasser:	Mossman, Frank H. (VerfasserIn)
Weitere Verfasser:	Worrell jr., Malcolm L. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
Profit omprovement as a way of corporate life	1970	Neuschel, Richard F.
Marketing and economic development	1970	Drucker, Peter Ferdinand
The consumer and Madison Avenue	1970	Johnson, Harry Gordon
Symbiotic marketing	1970	Adler, Lee
Economic forecasting	1970	Cairncross, Alec Kirkland
Market potentials in the machine tool industry : a case study	1970	Hummel, Francis E.
The cellophane case and the new competition	1970	Stocking, George Ward
Food retailing and economic growth	1970	Holton, Richard H.
Mixed-scanning : a ʺthirdʺ approach to decision making	1970	Etzioni, Amitai
Merger guidelines	1970
Motor products marketing	1970	Cross, James S.
The economic environment and urban development	1970	Lindley, Jonathan
Conglomerate corporate mergers	1970	Mitchell, John N.
Operations research as applied to marketing problems	1970	Magee, John F.
Resale price maintenance	1970	Machlup, Fritz
Retail competition as it affects the department store	1970	Snaith, William
Determining the "best possible" inventory levels	1970	Cohen, Kalman Joseph
The advertising budget	1970	Robinson, Frank D.
The planned community	1970	Sweet, Morris L.
Input-output analysis and the multiproduct firm	1970	Stone, David