Screening new product possibilities

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Corporate strategy and product innovation
1. Verfasser:	Montgomery, David B. (VerfasserIn)
Weitere Verfasser:	Urban, Glen L. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1976
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Titel	Jahr	Verfasser
Concept testing for consumer and industrial products	1976	McGuire, E. Patrick
The creative organization : summary	1976	Steiner, Gary A.
Diversification planning	1976	Steiner, George A.
Product innovation in perspective	1976	Rothberg, Robert R.
Technological forecasting	1976	Wheelwright, Steven C.
Developing the launch strategy	1976	Gisser, Philip
How to organize for new products	1976	Johnson, Samuel C.
A new approach to test marketing	1976	Hardin, David K.
Using return on investment for new product development	1976	Goodman, Sam R.
DEMON : a management model for marketing new products	1976	Charnes, Abraham
Managing the product life cycle	1976	Clifford jr., Donald K.
Keys to successful product planning	1976	Ames, B. Charles
Bayesian statistics and product decisions	1976	Green, Paul E.
Research and innovation in the modern corporation	1976	Mansfield, Edwin
The anatomy of successful innovations	1976	Marquis, Donald G.
A framework for strategic analysis	1976	Ziemer, D. R.
New product adoption in industrial markets : a framework for analysis	1976	Webster jr., Frederick E.
Marketing mix decisions for new products	1976	Kotler, Philip
The augmented-product concept	1976	Levitt, Theodore
Licensing : reasons, royalties, dangers	1976	Lovell, Enid Baird