The use and limitations of brand switching models
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| Veröffentlicht in: | Behavioral and management science in marketing |
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| Format: | UnknownFormat |
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1978
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Brand choice : toward behavioral-behavioristic models | 1978 | Nicosia, Francesco M. |
| The present and potential linkages between the microtheoretical notions of behavioral science and the problems of advertising : a proposal for a research system | 1978 | Ray, Michael L. |
| Diffusion theory and the concept of personal influence | 1978 | Robertson, Thomas S. |
| A multidimensional stochastic model of consumer purchase behavior | 1978 | Herniter, Jerome D. |
| Models and managers : the concept of a decision calculus | 1978 | Little, John D. C. |
| An information-processing model of advertising effectiveness | 1978 | McGuire, William J. |
| The use and limitations of brand switching models | 1978 | Morrison, Donald G. |
| Identifying environmental influences on brand choice decisions | 1978 | Day, George S. |
| Models for new product decisions | 1978 | Pessemier, Edgar A. |