| TRACKER : an early test-market forecasting and diagnostic model for new-product planning
|
1981 |
Blattberg, Robert |
| Comparison of pre-test-market new-product forecasting models
|
1981 |
Robinson, Patrick J. |
| Prediction of new-product performance : an anlytical approach
|
1981 |
Claycamp, Henry J. |
| A new-product growth model for consumer durables
|
1981 |
Bass, Frank M. |
| A simple mathematical theory of innovative behavior
|
1981 |
Midgley, David F. |
| New-product sales forecasting using the Hendry system
|
1981 |
Rao, Vithala R. |
| Applications of diffusion models : some empirical results
|
1981 |
Lawrence, Kenneth D. |
| New way to measure consumersʹ judgments
|
1981 |
Green, Paul E. |
| Test-market models for new-product introduction
|
1981 |
Narasimhan, Chakravarthi |
| COMP : a comprehensive system for the evaluation of new products
|
1981 |
Burger, Philip C. |
| A comparison of two logit models in the analysis of qualitative marketing data
|
1981 |
Flath, David |
| Structure of repeat buying for new packaged goods
|
1981 |
Kalwani, Manohar U. |
| Application and utilization of test-market-based new-product forecasting models
|
1981 |
Dodson, Joe A. |
| Use of consumer panels for brand-share prediction
|
1981 |
Parfitt, J. H. |
| Multiattribute approaches for product concept evaluation and generation : a critical review
|
1981 |
Shocker, Allan D. |
| Innovation diffusion and new-product growth models in marketing
|
1981 |
Mahahan, Vijay |
| New computer tools for product strategy
|
1981 |
Green, Paul E. |
| Pre-test-market research of new packaged-goods products : a user orientation
|
1981 |
Levine, Joel |
| Utilization of concept testing for new-product forecasting : traditional versus multiattribute approaches
|
1981 |
Tauber, Edward M. |
| Pre-test-market evaluation of new packaged goods : a model and measurement methodology
|
1981 |
Silk, Alvin J. |
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