A theory of packaging in the marketing mix

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing management and the Indian economy
1. Verfasser:	Mason, William R. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
The advertising agency : a new service	1970	Banerjee, Subrata
Marketing and economic development	1970	Drucker, Peter Ferdinand
What kind of corporate objectives?	1970	Boyd jr., Harper W.
Profits, prices, and efficiency	1970	Mathew, Thomas
Rationalizing salesmen's compensation plans	1970	Webster jr., Frederick E.
Indian consumers : marketer's anathema or dilemma	1970	Jayachandran, G.
Sales forecasting : key to integrated management	1970	Lazer, William
Behavioral models for analyzing buyers	1970	Kotler, Philip
A theory of packaging in the marketing mix	1970	Mason, William R.
Victim or volunteer	1970	Moddie, A. D.
Modern advertising	1970	Talyarkhan, S. P. S.
Psychological dimensions of consumer decision	1970	Woods, Walter A.
The concept of the marketing mix	1970	Borden, Neil Hopper
Long-range planning	1970	Drucker, Peter Ferdinand
The economics of packaging	1970	Ray, Arabinda
Applying the strategy of market segmentation	1970	Roberts, Alan A.
Better management of market information	1970	Uhl, Kenneth P.
Planning and organizing territorial coverage	1970	Wedemeyer, Henry
Brand consciousness in India	1970	Ramachandran, P. G.
Bayesian decision theory in princing strategy	1970	Green, Paul E.